AT TAYLOR'S: Lisa Lim (SueLyn.Lim@taylors.edu.my)
PROJECT PARTNER: The SUKA Society (enquiry@sukasociety.org)

Project Freeze was organized by a group of students, led by Darren Ooi, under the Taylor's Talent Management Program at Taylor's University headed up by Ms Lisa Lim. As part of their purpose statement, these future community leaders developed a code that says, in part: “We believe that social responsibility is an ethical imperative for both individuals and organizations. We aim to engage the public as well as well as ourselves when it comes to community projects. We are dedicated to giving back to the community, and we embrace social responsibility with open arms, searching for opportunities to serve.”

Project Freeze was conceived to raise awareness on an on-going struggle against human trafficking throughout Southeast Asia that impacts Malaysia as well as other countries in the region. Project Freeze adopts a form of a flash mob where a group of people are brought together to ‘freeze’ in a certain area on campus for five minutes to draw attention to and raise awareness of this meaningful cause. The first Taylor’s Freeze Mob was held on 14 April and drew around 300 supporters and hundreds of interested onlookers.


Darren explains the development of the project this way: “This Freeze Mob was inspired by America’s flash mob group called ‘Improv Everywhere’ who filmed their event in 2008. The resulting YouTube video currently has more than 34 million views, so we know that these kinds of events can have a far wider impact that just our campus. We are currently working on our own rendition of our video and we hope to spread awareness on what we did through the same medium as well. On campus this event helped to raise funds for donation for the human traffic victim shelters in Malaysia.” This project was supported by the SUKA (Kebajikan Suara Kanak-Kanak) Society and all proceeds and donations will be directed to them. The funds will then be used to aid victims of human trafficking and their supporting shelters across Malaysia.

Darren Ooi reflects on the impact of Project Freeze: “The people of Malaysia are a very charitable and helpful lot. However, many student organizations are focused on seeking to assist old folks’ homes, orphanages or pet shelters. Although we believe that these homes and shelters do need as much help as they can get from the public, there are other groups that are not so visible. As our society matures, why not confront the younger generation with a more serious cause? By approaching this issue from a lighter perspective – a flash mob – we at Team Freeze seek to raise awareness about human trafficking and get people talking about this issue and what they can do to help. Because they are illegal, these human trafficking activities are kept hidden from public view. We want to bring them into the light, so that we can freeze human trafficking in its tracks.”

Further information about the issue of human trafficking can be found at the Project's website: http://projectfreeze2014.wix.com/brrr You can also like them through Facebook at https://www.facebook.com/projectfreeze2014 and view the video of the project itself at http://www.youtube.com/watch?v=ZWN0okc-Kos